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Spiritus Animalis
Investing

Spiritus Animalis

Feb 22, 2018

The Psychology of Animal Spirits and how to manage this risk Coined by the renowned economist John Maynard Keynes, the term broadly describes how in the most uncertain times it would take a hardened, analytical and probably crazy person to have the backbone to invest capital at a time of such high volatility (and thus risk). This is to say when the consensus of the ‘animal spirit’ is a...

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